Personally, I think coffee is one of the most putrid things I've ever tasted.  I simply can't understand how it ever became popular in the first place.  You'd think someone would have taken the first sip and gone, "Yuck!  Ptooie!", and that would have been that.

On the other hand, I love its effects. 

If you feel the same way, try mixing it with chocolate.  And I don't mean adding chocolate, I mean making it half-and-half.  It's called a 'mocha' ("mo-kah"), and, while I wouldn't call it "great" tasting, it sure beats the hell out of straight coffee. 

I boil up half a cup of water in the microwave, then drop in a heaping teaspoon of Taster's Choice, some sugar cubes, then fill up the second half with chocolate milk.  I have no idea if chocolate milk mixes tastefully with other brands of coffee or not.  I've drunk Taster's Choice from the beginning.

The chocolate milk should probably be the type you prefer.  Like there are different types of chocolate in the world of munchies (Hershey kisses vs Mars bars, e.g.), there are also different flavors of chocolate milk.  If I were you, I'd go to the local grocery store and buy one of every type of dry and liquid chocolate coffee additive they carry.  There are powdered mixes and often a special section of coffee enhancers next to the milk.  If you end up with a powdered mix, you'll probably want to dilute the coffee with a bunch of milk; maybe a third of the cup.

Try each one and see what you think.  We're not looking for a big "Mmm, delicious!" moment when you take your first sip.  Simply not gagging and retching is a good start.  What you're basically shooting for is whichever one makes the putrid coffee taste the most palatable.

On the subject, one of my favorite things in the world is my coffee cup warmer.  Your local hardware store or K-Mart/Wal-Mart might carry them.  What's fun is that the chocolate milk in a mocha settles slightly over time, so if you baby the mug along for an hour or two, it slowly goes from being a coffee-with-chocolate drink to a hot-chocolate-with-coffee drink, getting slightly sweeter all the while.  In that way, the mocha is kind of unique, as it's actually a 'dynamic' drink in that the taste changes slowly over time.

As a small side note, I noticed while digging up the accompanying pic that there appears to be a number of USB-powered warmers on the market, although I'd have serious, serious doubts that they're very effective.  A USB line carries an extremely low voltage and I'd guess that it'd take forever to warm up (by which time your coffee has gotten cold) and it wouldn't get very warm when it finally did.

And, ironically, the one place where you might want a portable, USB-powered coffee warmer would be, say, on vacation using your laptop — and the last thing you'd want to do is purposefully drain the laptop's battery!